Winsett: BBB recognizes top business ethics with Torch awards

Q: On the radio, I hear advertising about the Better Business Bureau “Torch Awards for Marketplace Ethics.” What is this award recognition about?

A: The BBB “Torch Award for Marketplace Ethics” is an award presented each year at the Better Business Bureau Annual Meeting. The award highlights businesses that have gone the extra step in upholding the vision that the BBB has in creating marketplace trust among consumers and businesses. The award is an excellent opportunity for consumers to express appreciation and thanks for a job well done.

BBB receives consumer complaints daily; it is easy to complain when a service or product is not exactly as sold or advertised. However, when expectations are met, as a consumer group, we are slow to compliment the business. This award provides an opportunity to show and express thanks to a business. The following merits are considered when a business is nominated for the Torch Award:

Strives to provide customer excellence and satisfaction at all times.

Maintains at a high level, customer and vendor relationships; a business with integrity and perceived in the marketplace as ethical, positive, honest, reliable, and responsive.

Representative of business ethics in action. The business is engaged in the community,…

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