Many businesses, large or small, employ a fleet of vehicles in one form or another. This fleet could consist of work vans, company cars, goods vehicles or even passenger carrying vehicles. Yet, the majority of company’s vehicle fleets remain underutilised when it comes to their advertising potential. Unmarked white vans are commonplace on the country’s roads, as are unmarked company cars. These are examples of the many instances where a business could make better use of this valuable asset and use the vehicle fleet to promote their brand, products and services.
The primary benefit of using vehicle graphics and wraps for promotion is the public exposure that vehicles enjoy. Whereas media such as online advertisements and telephone directory listings are only accessible to those looking in the right place, car graphics can be seen by the general public at all times of the day. Car graphics are visible while the vehicle is parked up outside the company’s business premises, while travelling and while parked outside a client’s property. Viewing such advertisements is involuntary for the general public as they are so overt and constantly in the public eye.
What is more, vehicle graphics present excellent value for money. In utilising the company’s vehicle fleet car graphics make the most of a pre-existing asset. The only additional cost to the company is the manufacture and application of the graphics. Once the graphics are installed there are no ongoing costs incurred by the business associated with the advertisement. This is in stark contrast to conventional advertising techniques which must be continual renewed in order to maintain the same promotional presence. Vehicle graphics therefore present exceptional value for money and the advertising potential can even be used to offset the cost of the operation of the vehicle.
With many companies in this day and age choosing to operate a fleet of rental vehicles rather than company-owned vehicles some businesses may…