Tru Optik Launches OptOut.TV To Give Consumers OTT Privacy Controls

OptOut.TV enables viewers to easily opt out of audience-based targeting and provides a simple way for media companies and advertisers to ensure they are putting consumer privacy at the forefront.

Tru Optik, the audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), today announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. OptOut.TV’s mission is to proactively bring a higher level of privacy control and an enhanced consumer experience to OTT. With the click of a button, consumers can now opt out of audience-based OTT targeting at the household level, not just at the individual device or publisher level. 

 

“OTT and CTV are the future of television,” said Andre Swanston, CEO of Tru Optik. “However if the right privacy controls aren’t addressed now, at the outset, the industry could be at risk. OptOut.TV enables viewers to easily opt out of audience-based targeting and provides a simple way for media companies and advertisers to ensure they are putting consumer privacy at the forefront.”

 

Despite the rapid growth of OTT and CTV, until now, no industry association has provided consumers with a way to opt out of data-driven advanced TV targeting. The privacy controls on OTT devices have little or no impact on how OTT publishers and advertisers leverage household’s data for advertising purposes.

From major advertising technology platforms like Videology to leading consumer data companies like Alliant, dozens of the most respected and influential data companies, publishers and ad-tech platforms share Tru Optik’s belief that consumer…

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