This Company Embraced Technology to Cater to all Segments of Real Estate

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Technology catalyzes the growth of all businesses and real estate is no exception.

Although, apparently, it is difficult to relate technology with real estate, but things are changing fast in realty sector and tech is disrupting the market with its innovations.

At a time when buyers and sellers are more connected than ever before, businesses can be operated from anywhere, geographical locations being reduced to just points on the map.     

The same is true for the real estate today. Digital buying and selling of properties is increasing in Tire I and Tier II cities.

Not just the start-ups, but industry’s big and prominent players are also focusing on digitizing their property transactions.   

Recently, American realty advisory brand JLL was re-branded as Anarock Residential Property in a new, tech-driven digital interface to fuel the company’s growth. 

The company has brought Rahul Yadav, former Founder and CEO of Housing.com, on board.

“We are pioneers in the Indian real estate space and will now back it with a robust technology infrastructure,” said Anuj Puri, Chairman, ANAROCK Property Consultants. 

Need for Digital Evolution in Real Estate

Puri informed Entrepreneur India that the general trend of purchase and sale of products in the market is changing fast. And realty buyers and investors are now looking for an online advisory service platform to offer and receive a seamless experience.

“We are now taking the online real estate business in India to the ultimate best level,” said Puri.

Technology, a Real Disruptor

Internet’s increasing penetration in every sector, including this, has prompted even…

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