With the enhancements of economic globalization, the multinational development of enterprises has also become enhanced. As one of the important intangible assets of the enterprise, Trademark has a major impact on multinational business. Therefore, international trademarks registration is increasingly becoming one important way for multinational companies to enhance product value, establish an international image and to protect foreign intellectual property rights.
Effectively circumvent the region of trademarks
Trademarks play a significant role in international economic activities. According to their own trademark or a trademark treaty granted the trade mark owner the exclusive right, Trademark rights only valid in the local country or the region of a country or region and not binding to outside of his country or the region. Although there are a number of international trademark organization and trademarks regional organizations, such as the EU trademark, Madrid trademark, African Intellectual Property Organization, but trademark protection is also limited to members of the organizations. Therefore, the international trademarks registration can help circumvent trademark regional restrictions.
Effective to avoid trademark infringement and cybersquatting
When products need to be exported to other countries, probably because the product trademark is not registered in other countries, the product will not only fail to be the country’s legal protection, but also may cause…