The Management and Maintenance of International Trademark

Overseas trademark protection is a long process, which can develop with the development of enterprises and change with market demand. After registration, you need to pay attention to the subsequent management and maintenance of the trademark. On the market, many enterprises neglect management and maintenance of trademarks, which leads to the trademark being canceled and the products surrounding trademark has been registered, etc., causing unexpected loss for enterprises.

Multi-category, multi-lingual registration for the trademark

International trademark registration should be carried out according to the actual business need. The categories of international trademark registration should cover more than one category whenever possible. Under the conditions and actual needs, you should use the local language for registration. Meanwhile, you should also register a trademark of the key areas or trademark transliteration or translation of local languages. In countries that have business to deal with, you also need the supplementary registration. In the ways of registration, you can firstly select to register in batches or on key regional focus category based on the company’s business development requirements to increase the surrounding registration of the trademark.

Select the Madrid trademark registration or the EU trademark registration

During registration, you can choose Madrid trademark registration, EU trademark registration, etc. Madrid trademark registration refers to…

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