“wine2wine is definitely one of the highlights of the wine business calendar” Felicity Carter, Senior Editor at Meininger’s Wine Business International
December 07, 2017
With latest market insights and strategic network opportunities for the evolving business in the wine world, the fourth edition of wine2wine wrapped up enthusiastically at the Veronafiere Congress Center on December 4th and 5th, 2017. The 2017 edition showcased an entirely new website (http://www.wine2wine.net), a new format, all sessions covered by live-streaming and a dedicated App (Linkry) where both speakers and attendees were able to network before, during, and after the event.
The two-day conference wine2wine is the only event in Italy specifically dedicated to the wine business. Italian wine producers, suppliers, international journalists and professionals from all sectors of the wine business gathered for a unique opportunity to participate in educational and thought-provoking discussions, seminars, and workshops— 77 sessions divided in 19 different theme tracks in total—with a golden line-up of 99 speakers from around the globe (https://www.wine2wine.net/relatori/?lang=en).
After three consecutive editions, Stevie Kim, Managing Director of Vinitaly International has revamped the format completely. The sessions predominantly consisted of a single speaker with a 30-minute presentation including a five-minute Q&A. “The single speakers had the best performing sessions from the past editions. To truly deep dive into one theme, one voice can prove to be much more effective in getting the job done. We required from each speaker to include practical takeaways at the end of each session as much as possible. We wanted to give all speakers and attendees the opportunity to network as…