Taking Aim At More Hunters

The newly elected president of the National Rifle Association (NRA) was in Yankton this week to participate in discussions aimed at revitalizing hunting and recreational shooting.

Pete Brownell, CEO of Brownells, an Iowa-based supplier of firearm tools and parts, has served as NRA president for 20 days after being elected to the post during the group’s recent national convention in Atlanta. A resident of Grinnell, Iowa, Brownell attended the spring meeting for the Council to Advance Hunting and Shooting Sports at the National Field Archery Association (NFAA) Easton Yankton Archery Center.

The goal of the council is to recruit, retain and reactivate hunters and recreational shooters. Other members of the council included South Dakota Game, Fish and Parks; National Wild Turkey Federation; Pheasants Forever; Cabela’s and Bass Pro Shops, among others.

Brownell said the council works towards its goals by trying to understand and address why the number of hunters and shooters is going down.

“There’s been a decline because there hasn’t been a mentor, frankly, to take you out hunting,” he told the Press and Dakotan Thursday. “Access to a mentor who would’ve been a dad or mom, aunt or uncle, a neighbor has just diminished. So we’re trying to understand why and unwind it.”

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