Takealot.com Partners with Zodiac to Get Predictive Customer Insights

The partnership will allow Takealot.com to optimize its customer acquisition and retention strategies, leveraging Zodiac’s predictive metrics to gain insights such as which customers are at the highest risk of churning.

Takealot.com, South Africa’s leading online retailer, joined forces today with predictive customer analytics platform provider, Zodiac, to bring Zodiac’s powerful forward-looking insights to its marketing efforts.

The partnership will allow Takealot.com to optimize its customer acquisition and retention strategies, leveraging Zodiac’s predictive metrics to gain insights such as which customers are at the highest risk of churning. Armed with this data, the company can target specific customers and customer segments with custom campaigns or offers in order to grow spend and retain high-value customers.

Takealot.com Chief Marketing Officer, Julie-Anne Walsh, commented: “At Takealot.com, our customer is at the heart of everything we do. Gaining a much more insightful picture of our customers and how they shop helps us improve the service we offer them. The goal is always to give our customers exactly what they’re looking for, when they want it, and delivering it to them wherever they are. We’re excited to see what our new Zodiac analytics can add to our customer insights.”

While Takealot.com has performed extensive customer analyses historically, the incorporation of customer-level predictive analytics provides an additional lens through which to understand and drive growth. With Zodiac, the company will have access to a best-in-class analytics platform, a team of data scientists, and client success support to quickly and accurately answer questions such as, “Do customers who purchase certain products churn more quickly than…

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