Steven Buchwald Discusses How Celebrity Backers Can Help Drive A Startup’s Growth

Whether you’re working with a professional athlete, a movie star, or simply someone who’s got a million followers on Twitter, the key is for their endorsement to be a genuine one.

Steven Buchwald of Buchwald & Associates, a leading provider of legal services for entrepreneurs and startup investors today weighed in on the importance of influencers in driving a startup’s early growth – celebrity backers in particular.

Celebrity endorsements have always been central to marketing and advertising, back to some of the earliest television advertisements. Famous actors and athletes hold a great deal of sway with public opinion. An endorsement from a well-respected public figure can thus go a long way towards ensuring a brand’s success, especially if that brand is in its nascent stages.

“Especially in the era of social media, celebrity endorsements are extremely powerful from a marketing standpoint,” Buchwald explains. “Look at the Centra Token, for example – the cryptocurrency backed by famous boxer Floyd Mayweather. Without his endorsement, it may have been lost in a flood of competitors – but with his help, the founders raised over $30 million in investments.”

It’s not solely television celebrities that can help drive sales. Twitter influencers and YouTube stars can be just as integral. Buchwald points to top-grossing Youtuber PewDiePie, who has brought hundreds of independently-developed video games into the spotlight.

“Whether you’re working with a professional athlete, a movie star, or simply someone who’s got a million followers on Twitter, the key is for their endorsement to be a genuine one,” Buchwald explains. “Audiences want to feel like they’re being given a window into the celebrity’s personal life,…

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