We are thrilled to exhibit at SXSW to show surprising uses of paper and packaging materials. Our featured exhibits go far beyond the traditional printed page or four-cornered box.
McLean, VA (PRWEB)
February 23, 2017
Innovations on display in the Powered by Paper gallery, made possible with paper and packaging materials, highlight modern creativity and solutions at the intersection of design and digital. The exhibit, produced by the Paper & Packaging – How Life Unfolds™ campaign from the Paper and Packaging Board (P+PB), showcases how these materials power creativity and enable innovation as part of the South by Southwest 2017 (SXSW ’17) festival’s annual trade show in Austin, Texas, March 12-15.
“About a year and a half ago, P+PB launched a national promotional campaign to slow the decline in paper usage and grow the demand for paper-based packaging. We are now able to report that attitudes about our industry’s products are changing for the better, and that people still value the role of these materials to activate their ideas,” P+PB President, Mary Anne Hansan. Said P+PB senior vice president of marketing, partnerships, and innovations, Kevin Burkum, “We are thrilled to exhibit at SXSW to show surprising uses of paper and packaging materials. Our featured exhibits…