Petplan Says a Changing Veterinary Industry is Prompting Practices to Focus on Business Strategy

Dr. Andy Roark, speaker, author and media personality, gives his thoughts on the business of veterinary medicine.

“Practice owners are becoming more aware of the need to pay attention to the business side of veterinary medicine,” Dr. Andy Roark says. “The rise of corporate practices are really forcing business to the forefront.”

Petplan pet insurance is responding to the rapidly changing nature of the veterinary industry by launching the Business of Veterinary Medicine Conference in partnership with VMX on February 2. The speaker series is designed to help independent veterinary practice owners answer the challenge posed by the increase in marketing-savvy, corporate-owned hospital networks.

To prepare for the conference, Petplan tapped Dr. Andy Roark, speaker, author and media personality, for his thoughts on the business of veterinary medicine.

“Practice owners are becoming more aware of the need to pay attention to the business side of veterinary medicine,” Roark says. “The rise of corporate practices are really forcing business to the forefront.”

Roark says the most important business principles that practice owners and staff should focus on are:


  • Strategy – where they are going as a practice
  • Operations – efficiency in providing services
  • Marketing – how to tell their story to find clients
  • Client experience – how the practice makes people feel

“Vets have always done a good job with operations and efficiency. The area that has the potential to make the biggest impact now is a practice’s specific strategy for its clientele,” says Roark. “Veterinarians are coming to the understanding that different clients want different things, and they can’t be all things to all…

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