NY Based Website Development Company, Lounge Lizard, Discusses 4 Types of Animations for Better UX

NEW YORK, Feb. 28, 2017 /PRNewswire-iReach/ — Lounge Lizard is globally recognized as a top New York web design company, offering development and website maintenance services within the web and mobile app development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.” 

Animations can breathe vitality into a website, and most importantly, they can drastically improve a site’s UX, which will positively impact site retention, conversion, repeat traffic, shareability, and SEO. Animations can provide visual feedback, can improve perceived loading speed, provide spatial awareness, and make sites more intuitive and enjoyable to use. NY based website development company, Lounge Lizard, discusses four types of animations for better UX.

  1. Micro-interactions. Micro-interactions are like a concierge for a website. They can distract from loading time, keeping the user engaged and aware of status, they can communicate feedback about an action, and they communicate system status, impacting user retention. Among the most important of their functions, is that they can direct the user through site navigation and can highlight and direct users towards important CTA’s, driving better end results from the website.
  2. Scrolling animations.  Parallax scrolling and infinite scrolling animation provide more than visual interest. Scrolling animations provide visual confirmation of transition on today’s popular long scrolling sites. Scrolling sites have gained popularity largely due to the increased use of mobile devices for online use, enabling the user to simply scroll down versus using navigation tabs to get from page to page. Background scrolling animations help the user to see where they are and have been on the site. They also provide depth and visual interest that…

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