Mediaplanet Launches HIV/AIDS Awareness Campaign

A main focus of the campaign is addressing the stigma associated with HIV and how our readers can create a platform for peer education and open-minded conversations.

Mediaplanet announces the launch of the “HIV/AIDS Awareness” campaign, educating key populations on the latest research and treatment for HIV. The campaign focuses on today’s resources for individuals who are HIV-positive, their loved ones and their peers.

In this issue, the National Institute of Allergy and Infectious diseases, singer Kelly Rowland, actor Daniel Franzese and many more share what it takes to usher in an AIDS-free era. While treatment for the virus can allow a person to be virtually undetectable for HIV, there is still a long road ahead to put an end to the epidemic. A main focus of the campaign is addressing the stigma associated with HIV and how our readers can create a platform for peer education and open-minded conversations. The editorials encourage readers to get tested and share their status.

The print component of “HIV/AIDS Awareness” is distributed within today’s edition of USA Today in New York, San Francisco, Nashville, Washington, D.C., Atlanta and Houston, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Copies of the campaign will be available at 2018 AIDS Walks in San Francisco, New York, Washington, D.C. and Los Angeles, industry conferences and clinics associated with AIDS-focused non-profits. The digital component is distributed nationally through a vast social media strategy of 30 million potential readers and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of Kelly…

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