Matomy Launches Fully-Managed Native Advertising Channel through its Data-Driven Agency, mtmy

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One of our clients saw a 533% increase in first-time depositors after adopting native advertising with mtmy. That’s native advertising done right.

The global media company Matomy Media Group (LSE: MTMY, TASE: MTMY.TA) announced today that data-driven advertising agency, mtmy, now offers native advertising as a fully-managed service on mobile and desktop. The holistic ad agency has added native ads to its other channel offerings – social, search, programmatic, video and more – to empower clients to increase user acquisition, retention and brand engagement, with effective, targeted campaigns.

Mobile native ad spend is expected to reach €8.8 billion in 2020, a significant increase from the €1.5 billion in 2015, according to a study by Yahoo and Enders Analysis. A similar study by Facebook and IHS Inc. found that native ads had engagement rates 20 to 60% higher, compared to banners, and retention rates were 3 times higher. Quickly becoming the most popular and engaging paid form of media for mobile, native advertisements seamlessly blend in with their environment and harmoniously match the publisher’s existing content.

This form of paid media is naturally in-feed and inherently…

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