“North American publishers can leverage a media sales solution like Adpoint to help them quickly consolidate and centralize their sales, operations and finance business functions across print, events, broadcast and especially digital.” – Michael Mendoza, CEO of Lineup Systems
BROOMFIELD, Colo. (PRWEB)
January 10, 2018
Lineup Systems completed 2017 as the leading media sales technology provider, with seven consecutive years of aggressive growth, over 100 employees and more than 200 new publications moving to Adpoint, its cloud-based, multi-channel advertising sales solution. Most recently, Bonnier Publishing, Paddock Publications and Pittsburgh Post-Gazette joined the Lineup Systems client roster.
This year, Lineup Systems will expand its product offerings and double its operations in the U.S. and Canada. Lineup Systems’ newly appointed Executive Vice President of North America, Markus Feldenkirchen, will help guide the company’s North American expansion as it prepares for continued success in 2018.
Lineup Systems’ expansion plans are supported by the company’s strong financial position. In 2017, Lineup celebrated its fifth consecutive year of profitability, year-over-year revenue growth and a compound annual growth rate (CAGR) of nearly 35 percent over five years. The company’s steady growth is attributed to Adpoint, which currently supports 1,600 major publishing brands, including Gannett, Newscorp, Torstar Corp. and Time Inc.
“In North America, we have seen the consolidation of regional publications into large groups that require innovative platforms and partners that can assist with their centralization strategies,” said Michael Mendoza, CEO of Lineup Systems. “North American publishers can leverage a media sales…