HotelPlanner Acquires InternetHotels.com and Hotelsatanywhere.com, a Los Angeles-based Company

HotelPlanner’s strategy is to continue to acquire valuable hotel online sales companies where the company can implement its technology to immediately improve reservation performance.

HotelPlanner announces its first acquisition for 2017. The company has acquired InternetHotels.com and Hotelsatanywhere.com which specialize in search engine optimization to book hotel rooms.

The company has been in business since 1998 and established a solid base of customers that book hotels online. Both brands will immediately start using HotelPlanner’s hotel booking technology which will improve conversion thereby increasing total bookings. To continue to grow the business, Paul Simon, the current Chief Executive Officer, will be joining the HotelPlanner team and focusing on business development.

“HotelPlanner’s strategy is to continue to acquire valuable hotel online sales companies where the company can implement its technology to immediately improve reservation performance,” said Tim Hentschel, CEO of HotelPlanner. In 2016, the company acquired Hotel Hotline which was successfully integrated into HotelPlanner and is delivering a positive return. “This acquisition will build on HotelPlanner’s success in booking individual hotel rooms as a compliment to its core group booking expertise,” continued Mr. Hentschel.

“InternetHotels.com and Hotelsatanywhere.com built a valuable platform to allow consumers to book hotels online,” stated John Prince, CIO of HotelPlanner. “From a technical perspective, we developed new processes from the acquisition of Hotel Hotline that allows for the immediate transition of assets to accelerate the return on investment. This new platform will allow HotelPlanner to successfully add…

Read the full article at foxnews.com…

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