August 16, 2017
Sudlac is coming to North America in 2017. The company’s goal is to become the leading manufacturer of shading materials for the global greenhouse horticulture market. This is apparent from the complete restyling of the company brand all the way to the development of its fast-growing team. Behind the scenes, every team member is working hard to build a solid, full-coverage distribution network.
Sudlac’s target group is a large segment in the shading market including growers who choose no-nonsense, reliable, high quality shading products. Sudlac is serving this market with a wide range of products from powder in bags to high tech removable coatings in buckets.
Providing excellent service
Sudlac’s updated approach is practical and service-driven. Last year, the company opened a dedicated sales office in Purmerend, Netherlands, which is close to the international Schiphol Airport and the country’s greenhouse cultivation zone. This enables Sudlac to provide excellent support and service in the Netherlands and worldwide.
“The new office better highlights our presence in the Dutch market,” says Export Manager Jorien Plak-Schouten. “This is the base from which we work and provide support with our sales team. We see worldwide opportunity for our shading products. This is why the Dutch team was reinforced with two new account managers, Ruben Lensing and Michel Seignette.”
A well-trained network of distributors supports product deliveries. There are still opportunities for new distribution partners who want to be part of this positive development.
“Throughout the years, we have gained extensive experience, developing our products such that a distributor can include them in their product selection with full confidence,” says Plak-Schouten.