HarbisonWalker International Enhances Retail Experience at Global Sourcing Centers

HarbisonWalker International R.E.D. Zone, Cheektowaga, NY

R.E.D. Zones are a one-stop shop for all of HWI’s popular refractory products as well as top quality, industry-leading safety and personal protective equipment (PPE) products.

HarbisonWalker International (HWI), the largest supplier of refractory products and services in the U.S., introduces R.E.D. Zone, by HWI, an enhanced retail environment within HWI’s 30 Global Sourcing Centers (GSCs), which are strategically located throughout North America.

R.E.D. Zones — designed to Respond. Educate. Deliver. —are designated spaces in GSCs, where HWI customers and prospects can interact with products, get detailed information, and place orders for immediate pickup or delivery.

“R.E.D. Zones are a one-stop shop for all of HWI’s popular refractory products as well as top quality, industry-leading safety and personal protective equipment (PPE) products,” says Benjamin Stanton, manager of New Business Development at HWI. “The opening of R.E.D. Zones coincides with the company’s expanded offering of thousands of products in all categories of safety and PPE.”

By the end of June, 17 GSCs will have added R.E.D. Zones, including: Cleveland, Houston, Charlotte, Leetsdale, Knoxville, Santa Fe Springs, Richmond, Salt Lake City, and Tualatin. All USA GSC locations will have the R.E.D. Zone launched by the end of 2017.

“The introduction of R.E.D. Zone enhances the retail experience, underscores our commitment to safety, and is part of our continuous effort to provide unmatched customer service,” adds Stanton.

To find the closest GSC nearest you visit http://www.thinkhwi.com or call toll-free at (800) 887-5555 to be connected to the closest GSC directly.

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