Gainesville native launches yoga-alarm clock app – News – Gainesville Sun

It’s 5:59 a.m. — one minute before the dreaded alarm clock goes off.

And then it’s 6 a.m.

The alarm is loud. It’s irritating. The bad mood sets in as it’s time to start the day.

But imagine waking up to sounds of sweet flute vibrato with rich bass undertones, delicate singing and the voice of a professional yoga instructor giving directions on how to start the day peacefully and more mindful.

That’s the purpose of a mobile application, Yoga Wake Up, co-founded by Gainesville native and University of Florida graduate Lizzie Brown. The app is featured in Apple’s app store under the hot list category called “New Apps We Love.”

Brown said she first launched the app in 2014 with her husband and co-founder, Joaquín Brown, after a Kickstarter campaign showed signs of high interest from consumers.

The couple relaunched the app April 26 with improvements, and Lizzie Brown said since being on Apple’s hot list, the app has been downloaded 30,000 more times, pushing the app’s total downloads to more than 100,000.

Lizzie Brown said Joaquín Brown, an app developer, got the idea after going to a yoga class in Los Angeles where they now live. The yoga instructor told the class to go into a corpse position, which resembles someone lying on their back while sleeping. The goal was to create a wake-up-and-start-yoga type feeling, Lizzie Brown said, which led to the inspiration for a yoga-session alarm clock. It’s the only app of its kind for now, Lizzie Brown said.

“It’s such a great way to wake up and start your day,” she said.

Here’s how it works:

Users download the free app from Apple’s iTunes store.

When coming to the application’s explore page, users can choose from a few free yoga-session alarms, which the app calls “wakeups,” or pay $1.99 a month for access to all the app’s wakeups.

Users download the audio-only yoga session and set a time for the wakeup to start. Users must keep the app running…

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