ASX-Listed iCandy Interactive Announces Backing for Independent Blockchain Based Crypto-Currency Project Nitro to Support and Democratize Game Development

Nitro Token (NOX)

Nitro is designed to democratize the video-games economy by making it easy for lay-people to participate in and benefit, while bringing together all stakeholders of the industry onto an integrated platform and community.

Southeast Asia’s leading mobile entertainment group iCandy Interactive Limited (“iCandy Interactive”) announces that it is backing Nitro, an independent blockchain based cryptocurrency project. Nitro is designed to democratize the video-games economy by making it easy for lay-people to participate in and benefit, while bringing together all stakeholders of the industry onto an integrated platform and community.

Background

Independent studies have estimated the global video-games industry is worth around US$90 billion for the year 2016 and this annual industry revenue is expected to grow 30% to US$130 billion by 2020. This will mean the video-games industry will generate almost nine times the revenue of Hollywood.

Even though the industry is booming, it faces a few key issues. The industry has started to become more and more of an oligopoly with the top 10 game companies dominating more than half of the global revenue. New game studios find it hard to access to funding and resources to launch their new games and compete against the large corporate incumbents. Given the right funding and access newcomer studios are capable of producing promising hits such as mobile game-title Subway Surfers.

Nitro: A global platform that empowers anyone to partake in the video-games economy

With the limitations of the industry in mind, iCandy Interactive is backing Nitro, a blockchain-based cryptocurrency project that is looking to address some of the inefficiencies in the video-games industry. Based on the…

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