Too many people think that reaching out for business consultants or going for business consulting sessions are as much daunting as reaching for self-help. This happens, because people fear the unknown. On the other hand, many business consultants and business consulting firms fail to reach their target audiences, because they too, sometimes take that their audiences would take their expertise for granted.
Business consulting is not simple information exchange
Asking for business consulting is initiating a social interaction.
So what are you actually getting out of business consulting, at its fundamental core? When you see things in the context of social interactions, you’d understand that business consulting rarely takes place for the sake of acquiring knowledge possessed by a business consultant.
Rather, people and businesses go for business consulting for the sake of refining their own attitudes, perspectives, and feelings about certain business problems that they previously did not possess. And successful business consulting ends in each party having a sum of values greater than at the beginning of their consulting sessions.
In contrast to business consulting, when you simply ask for expert opinion, like asking a local person the directions to the local grocery store, the person who gives the directions cannot expect any relevant information in exchange for information given.
However, when you ask a doctor for medicine, in exchange the doctor adds to his experience by…