chipgriffin/FlickrA few apps have been able to keep the top spots with one of the most sought after demographic right now: Gen Z.

For anyone building an app, marketing to Gen Z is one of the hardest things to do and requires a lot of experimentation, strategy, and overall close understanding of the demographic as a whole.

Let’s take a look at 5 of the most popular apps that Gen Z has been quick to take and willing to keep on their phone in 2017.

I’ll be skipping over the obvious apps such as Snapchat, Instagram, and YouTube, as those are to be expected.

Instead, I’ll dig into some of the other unique apps that have recently become must-haves.