‘American Made’ Tops Studios’ TV Ad Spending – Variety

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “American Made.”

Ads placed for the biographical drama had an estimated media value of $5.29 million through Sunday for 815 national ad airings across 43 networks. (Spend figures are based on estimates generated from Sept. 25 through Oct. 1. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spending across networks including CBS, NBC and ESPN.

Just behind “American Made” in second place: Warner Bros.’ “Blade Runner 2049,” which saw 527 national ad airings across 38 networks, with an estimated media value of $5.15 million.

TV ad placements for Warner Bros.’ “Geostorm” (EMV: $4.92 million), Universal Pictures’ “The Snowman” ($4.7 million) — which has the best iSpot Attention Index (132) in the ranking, getting 32% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV) — and Fox Searchlight Pictures’ “Battle of the Sexes” ($4.34 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

$5.29M – American Made

Impressions: 222,098,615

Attention Score: 94.27

Attention Index: 121

National Airings: 815

Networks: 43

Most Spend On: CBS, NBC

Creative Versions: 29

Est. Lifetime TV Spend: $20.63M

Studio: Universal Pictures

Started Airing: 08/06/17

$5.15M – Blade Runner 2049

Impressions: 218,864,096

Attention Score: 91.43

Attention Index: 85

National Airings: 527

Networks: 38

Most Spend On: CBS, NBC

Creative Versions: 44

Est. Lifetime TV Spend: $16.29M

Studio: Warner Bros.

Started Airing: 08/27/17

$4.92M – Geostorm

Impressions: 184,052,696

Attention Score: 92.05

Attention Index: 92


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