CHENNAI: As air pollution rises in the cities, the scope for innovation is only growing for white goods manufacturers. From smart purifiers that can be controlled from the mobile device to those that repel bugs, companies like Eureka Forbes, Blue Air and Symphony are moving on from offering the plain vanilla machine to a device packed with features.
“Most of the air purifiers available in the market are either imported from abroad, or are ionisers being sold as purifiers. These do not factor in the climatic and environmental conditions of our country,” said Shashank Sinha, AVP, marketing, Eureka Forbes, held by Shapoorji Panllonji.
The company has tied up with Breezometer — an analytics company, to provide insights about the quality of ambient air. Using the breezometer, through an app, users will know the air quality upto a distance of 500 metres from the installed purifier. Sinha added that the purifier takes into consideration the lifestyle and the inhabitants in the household. “If the household has morning walkers, the breezometer can be programmed to check the ambient air quality outside at that time. It also factors in vulnerability of elders and children,” he said. With growth doubling, the company has purifiers priced from Rs 8,990 and is focussing on the residential segment.
According to a report by 6Wresearch, India’s air purifiers market is at a very nascent stage. The air purifier market is expected to grow at a CAGR of 30% during 2017-23, as per…